Job Description
Industry: Technology / SaaS / Product-Based Company
Employment Type: Apprenticeship (12 Months)
Job Location: Bengaluru
Experience Required: Freshers / Recent Graduates
JOB SUMMARY
We are seeking a dynamic and motivated Product Marketing Apprentice to join our team for a 12-month apprenticeship program. This role offers hands-on exposure to product marketing, brand positioning, and market analysis. The apprentice will work closely with product, sales, and marketing teams to support go-to-market strategies and drive product awareness and adoption.
KEY RESPONSIBILITIES
- Assist in developing and executing go-to-market (GTM) strategies for new and existing products.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with product and sales teams to create impactful marketing and promotional plans.
- Support planning and execution of product launches, campaigns, and promotional events.
- Analyze marketing performance metrics and prepare reports with actionable insights.
- Assist in customer engagement initiatives to improve product adoption and retention.
- Stay updated with industry trends, competitor activities, and best practices in product marketing.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (completed or pursuing).
- Strong interest in product marketing, branding, and market strategy.
SKILLS REQUIRED
- Basic understanding of marketing concepts and product positioning.
- Strong analytical and research skills.
- Excellent verbal and written communication skills.
- Creativity with a passion for storytelling and brand building.
- Familiarity with digital marketing tools and platforms.
- Basic knowledge of MS Excel and PowerPoint (preferred).
- Ability to work both independently and collaboratively in a team environment.
WORK CONDITIONS
- Office-based role in Bengaluru.
- Cross-functional collaboration with product, sales, and marketing teams.
- Exposure to real-world marketing campaigns, product launches, and analytics.
PREFERRED CANDIDATES
- Candidates with internship or project experience in marketing.
- Strong interest in product marketing within tech or SaaS environments.
- Candidates eager to build a long-term career in marketing and product strategy.
WHAT WE OFFER
- Hands-on experience in a fast-paced marketing environment.
- Opportunity to work on real-world projects with measurable impact.
- Certificate and letter of recommendation upon successful completion.
- Potential full-time employment based on performance.
